Wake Up With Craig

We needed to drive consideration of AT&T as a connectivity provider among Small Business Owners, showing how switching makes a real difference in day-to-day operations with AT&T’s Reliable Connectivity, Ease, and Security.

What better way to prove how well AT&T Business works for small businesses other than to start one ourselves?

So we did exactly that, with a little help from some familiar faces who know their way around The Office.


First, we built CrAIg, an AI-powered alarm clock designed to inspire small business owners to start each day off strong with a song from none other than CEO Craig Robinson.

And yes, it’s a real product!

Then, we filmed The Office -style slice of life TVC, OLV, and social content with the Wake Up With Craig team to showcase how AT&T Business has helped them grow. With reliable connectivity that never lets them down, they’re a fully-realized startup, making sales, shipping product, and gossiping around the lunch table over $17 kale salads.