2. That’s not my boat.

3. Boats. Unfazed by the open sea, outstretched to the clear skies, and eager to embrace the warm, salty air in a leisurely hug.

4. Now you’re thinking: “Wow. I wish I had a boat.”

5. Ditto.

6. I make brands feel more human. Authentic. Brands that make you laugh, because they can laugh at themselves.

7. When your brand is authentic, people see themselves in it.

8. And when people see themselves in your brand, it becomes a part of culture, and a tool for navigating the world. IMO, that’s the secret sauce to making a brand successful.

9. And what do successful people have?

10. See #3.