Stranger things season four

TikTok killed the trailer. Chronically online audiences need more than a teaser or two to get excited about upcoming shows, so to promote season 4 of Stranger Things, we’re turning familiar UX systems topsy-turvy.

Young.Lions Shortlist 2022

Image showing three smartphones displaying different screens of Netflix app and a dark background with a blue and black abstract pattern. The left phone displays the Netflix homepage with various TV shows and movies, the middle phone shows a screen filled with black smudges or lines, and the right phone shows a screen with three video thumbnails labeled Episode 1, 2, and 3. Red text below reads 'Upside Down Netflix' with a paragraph explaining a new UX feature.
A smartphone displaying the Netflix app interface with various TV shows and movies, including 'Stranger Things' and 'Space Force'.
Two smartphones displaying Instagram posts, with a background of a presentation slide explaining paid social ads for light and dark user experience modes.
Two smartphones displaying Instagram promotional posts for Stranger Things on Netflix. The left phone shows the upside-down version of the clock tower with the text 'If you dare, tell him,' and the right phone shows the original with the text 'If you're reading this, it's already here.' Both posts have similar comments and likes.