Hyundai x Mammoth Mountain

In 2026, Hyundai released an all new trim level called the XRT Pro. Unlike previous models, the PALISADE XRT Pro is capable of scaling rugged terrain, from off-road trails to icy mountain peaks. That’s why we collaborated with Mammoth Mountain for a multi-year partnership that showcases how the PALISADE helps you take on any run. Our launch featured breathtaking photography of the XRT atop Mammoth’s highest summit, and an influencer content campaign featuring Mammoth’s very own, Woolly.