El camino travel

For their first-ever brand campaign, El Camino Travel needed to resonate with who they served: female solo travelers. Dedicated to giving women authentic, immersive group travel experiences and lifelong friendships, they needed women to go beyond their Pinterest boards to actually see themselves as the perfectly-manicured diva in the travel brochures. With this in mind, we created a brand look and language that felt polished, but real and rooted in action, as if you were peeking inside a friend’s camera roll.