The 5000 things

Being a successful small business owner takes at least 5000 things. We could’ve kept going, but we’re too busy building a business. At Inc 5000, one of the leading conferences in innovation and technology, we celebrated all the baby steps it takes to make it big.

Large informational display wall with highlighted statistics and text, two women standing nearby, one with a colorful bag, the other with glasses, yellow kiosk reading "Tell us your story."
A wall with various statistics and achievements, including awards, website launches, and event milestones, with numbers highlighted in yellow and pink.
A woman in professional attire standing next to a large congratulatory sign for the 2024 Inc. 5000 honorees, showing a celebratory gesture.
A graphic with various statistics related to a company's achievements and milestones, including numbers of patents, miles earned, startups capital, and other metrics, with a small illustration of a person climbing a ladder.

While our primary campaign messaging focused on the holistic experience of owning a small business, social vignettes highlighted singular pivotal moments. This allowed us to reinforce the emotional benefit of having a cheerleader like Capital One Business on your side.