I Joined Uber One
With rides, eats, and groceries all at your disposal at the drop of a hat, it’s possible for a person’s entire life to revolve around Uber. So when they came to us needing a splashy launch for their new membership subscription, Uber One, it only made sense to expose the ever-growing cult of Uber.
As our campaign rolled out across social platforms, we enlisted a variety of talent to share their oddly-specific reasons for becoming an Uber One member. You know, because we can’t all be cult leaders.
TEAM: Brian Choi, Slate Donaldson, Adi Kwiatek, Stephanie Cho